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Why University of Toronto Magazine?
Advertising in University of Toronto Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
Incredible reach
U of T Magazine is sent quarterly – in March, June, September and December – to 300,000 alumni and friends of the university. The magazine’s readership includes an elite group of donors, corporate leaders and decision-makers, key influencers, and Canadian and international politicians.
Quick facts about U of T Magazine’s readers
(source: Online Readership Survey, October 2010)
- 80% said they are highly satisfied with the magazine, rating it 7 out of 10 or higher
- 64% spend more than 30 minutes reading each issue
- 47% hold on to each issue for three months or longer
- 96% of readers “agree” or “strongly agree” with the statement, “I always find at least one interesting article to read in each issue of U of T Magazine“
- 63% of readers discuss an article with others, or forward it to them
Editorial excellence
Since 2005, U of T Magazine has received 30 awards in writing photography, illustration and design from the Canadian Council for the Advancement of Education and the Council for the Advancement and Support of Education in Washington, D.C. In 2009, the Canadian Council named U of T Magazine Best University Magazine.
Distinguished affiliation
Founded in 1827, the University of Toronto is Canada’s largest and most distinguished university. It offers teaching programs in 17 academic divisions spread over three campuses and in nine fully affiliated teaching hospitals in Toronto.
Circulation Summary (as of October 2010)
Geographic Breakdown
| Canada | 274,051 | 91% |
| U.S. | 14,597 | 5% |
| Foreign | 12,821 | 4% |
| Total | 301,469 |
Canadian Geographic Breakdown
| Ontario | 254,263 | 84% |
| Rest of Canada | 19,788 | 7% |
| Toronto (GTA) |
210,316 | 70% |
2011-12 Advertising Rates
For updated rates or to receive our media kit, please contact Suzanna Chang
Special Notes about Rates:
Inserts: Insert cards and insert pages – rates supplied on request.
Bleed: No charge
Colour: Must be reproducible from process colour.
Mixed Units: Advertisers in 4 consecutive issues can vary the sizes of their ads according to the standard units shown and obtain the 4-issue rate for each unit.
Rates are not subject to GST or HST.
Advertising Deadlines
| Issue | Space Close | Material Due | Distribution |
| Summer 2011 | April 21 | May 13 | June 24 |
| Autumn 2011 | July 15 | August 12 | September 16 |
| Winter 2012 | October 7 | November 4 | December 9 |
| Spring 2012 | Jan. 27, ‘12 | Feb. 17, ‘12 | Mar. 23, ‘12 |
Ad Sizes
 |
 |
 |
| Full Page Ad Live area 7″ x 9 9/16″ Trim 7 7/8″ x 10 1/2″ |
1/2 Page Horizontal Live Area 7″ x 4 1/2″ |
1/4 Page Banner Size 7″ x 1 7/8″ |
Mechanical Requirements, Approvals and Contracts
The magazine is printed offset at a halftone screen of 133 line per inch. Total density not to exceed 260 percent.
Column widths: 2 ¼” and 4 9/16″. Keep live matter 3/8″ from edges of trim. Rates are based on supplying ad in digital file format, according to printer’s specifications (supplied on request).
Material to be to sent to:
Suzanna Chang
University of Toronto Magazine
21 King’s College Circle
Toronto, ON
M5S 3J3
Advertising Approvals
The Publisher reserves the right to reject any advertisement, which, in his sole judgment, is considered unsuitable. The Publisher reserves the right to cancel an advertisement at any time. Neither the advertiser nor its agency may cancel after closing date, nor will changes in Insertion Orders be accepted after closing dates. Cancellations must be in writing and none will be considered accepted until confirmed in writing by the Publisher.
Copy and Contract Regulations
A signed contract must be on file to earn frequency and/or volume rates. Advertisers who fail to use the space contracted will be short-rated. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders or copy instructions that conflict with the Publisher’s policies. All advertising is published upon the understanding that the Advertiser and the Advertising Agency assume full and complete responsibility and liability for all advertising submitted, printed or published. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers of type set by the Publisher.
For more information, please contact Suzanna Chang, 416.978.0838
